2016 Speakers

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Tim Johnson
NHTSA Vehicle Research and Test Center
Since 2012, Tim has been a member of the senior executive service at the U.S. Department of Transportation, and in July 2015 was named as the Director of NHTSA’s Vehicle Research and Test Center (VRTC).  Tim has responsibility for carrying out applied research to support agency programs in several key areas including intelligent technologies, human factors, heavy vehicle research, electronic technologies, crashworthiness, biomechanics and defect investigations. Previously Tim was located in the Washington, DC area for 22 years and has held several technical lead and management positions within the federal government, most recently as the Director of NHTSA’s Crash Avoidance and Electronic Controls Research Office.  




Banny Allison
Fleet Services Manager
AmeriPride Services Inc.
Banny Allison, fleet services manager, for AmeriPride and Canadian Linen, manages fleet operations for the entire company, including 115 production facilities and service centers and more than 2,000 vehicles. He strives to provide exceptional customer service in fleet operations to his internal customers, including more than 2,250 field personnel throughout North American operations. Banny and his team were able to save over $2M in wasteful idling by adding new technologies and reprogramming engine control models. He is a Certified Automotive Fleet Manager (CAFM) and prior to AmeriPride, Banny worked for Marco, Inc.


Stephane Babcock
Managing Editor, Heavy Duty Trucking
Bobit Business Media
Stephane Babcock has more than a decade of experience writing for the automotive industry, including stints with custom truck and motorcycle magazines, as well as experience in the school bus and fleet industries. Stephane is conference chair of Fleet Technology Expo, and currently serves as managing editor of Heavy Duty Trucking magazine with a particular interest in alternative fuels, fleet safety, and engine technologies. Previously, he worked as senior editor on other Bobit titles, such as Automotive Fleet, Work Truck, Green Fleet and Fleet Financials.


George Belcher
Senior Account Manager
Wheels, Inc.
As a senior account manager, George uses Wheels’ Results+ performance management methodology to deliver strategic support for our clients. He is responsible for working with clients to develop business plans that deliver significant process improvements and ongoing cost savings. Through regular site visits, discussions and business reviews, he works with each client to establish and review policies and strategies, evaluate performance trends and proactively identify opportunities for success. His consultative support is focused on helping each client achieve a best-in-class, cost-effective, and optimally-run fleet. George has been an account manager at Wheels since 2011. He previously spent five years as an account manager for The NPD Group.


Jon Coleman, PhD
Sustainability & Advanced Technology Manager
Ford Motor Company
Jon works with Ford's fleet customers to develop sustainable solutions for their specific needs through the use of technology, fleet optimization and understanding driver behavior. Jon has been involved with sustainability at Ford for more than 15 years and has represented Ford at venues ranging from the United Nations to the Academy of Management to Clinton Global Initiative and other thought-leading conferences. His passion for sustainability is evident in his research focusing on how large organizations engage in sustainable behavior and how that decision making process can be embedded in an organization's day–to-day operations. This research provides unique insights into the evolution of corporate sustainability.


Simon Dean
Director of Engineering & Project Management Americas
WABCO Vehicle Control Systems
Simon Dean is an engineering executive and new product development expert in the commercial vehicle industry. With more than 20 years of experience, Simon has driven every aspect of vehicle systems development from concept to production, at both the OEM and Tier 1 levels for passenger vehicles and commercial trucks. He currently leads engineering and project management for WABCO Americas, and is responsible for a wide scope of products ranging from foundation brakes to advanced driver assistance systems (ADAS). In addition, Simon leads development of WABCO’s future automated vehicle systems for the North American market.


Susan Fall
President and Founder
LaunchIt Public Relations
LaunchIt Public Relations founder, Susan Fall, began her focus on the transportation industry in 1993 while employed by transportation technology pioneer, Qualcomm. In July 2000, she started LaunchIt with the intention of remaining focused on one industry and one industry only – transportation -- and in particular the role of technology in this vital industry. After nearly 25 years Susan has a very strong and passionate dedication to the transportation industry and the field of public relations.


Ross Friedmann
Manager, Commercial Accounts
Hyundai Motor America Inc.
Ross Friedmann has been in the commercial fleet segment for over 20 years. Ross started his career with Kenworth Truck Co., moving on to launch commercial sales programs at Subaru of America and Audi of America; progressing to Mercedes-Benz USA, as central region fleet account manager; and currently is the manager of commercial accounts at Hyundai Motor America where he manages an active role in the formal launch of the commercial sales department. Ross has served AFLA as the membership committee chair and communications member, and received the AFLA President’s Award for his work on the membership committee.

  Erin Gilchrist

Director of Fleet Operations
Safelite Group
Erin has been instrumental in leading the company’s vision of a long-term innovation and sustainability strategy with the company’s fleet of more than 8,500 vehicles. In 2015, Erin and her team were able to drive programs and processes that reduced the fleet cost per mobile customer served by $1.5M in overall operating cost. Erin introduced telematics to Safelite in 2013, which saved the company $3.2M last year alone (for a total of $7.1M to-date). Erin serves on several fleet advisory boards and has received multiple industry awards including the NAFA Fleet Excellence Award, PHH’s Business Impact Award and Element’s Fleet Visionary Award.


Jerry Hubbell
Committee Member, TMC Future Truck
President, DJL Associates International Inc. and Spirited Eagle Enterprises
Jerry Hubbell is president of DJL Associates International Inc., an automotive consulting firm specializing in heavy truck product & business development. He is also president of Spirited Eagle Enterprises a start-up company focused on developing technical solutions to the severe vision difficulties of heavy truck.Jerry is former vice president of global product and business development for Dana’s Commercial Vehicle Cab Systems and was with Ford Motor Company for 35 years. He is chairman of the Society of Automotive Engineers (SAE) Body & Occupant Environment Steering Committee. He is also chairman of the TMC Future Cab & Driver Interface Task Force and member of the TMC Future Truck Committee.


Brad Jacobs
Director of Strategic Consulting
Merchants Fleet Management
As the director of strategic consulting at Merchants, Brad partners with clients to identify long and short-term cost savings and policy opportunities through customized lifecycle management, analysis, technology and benchmarking. He is also responsible for project management efforts for many of Merchant’s strategic initiatives. Brad comes to Merchants with over 10 years of fleet management experience.


Mark LeGrand
Director of Sales North/West
As director of sales north and west for ARI, Mark LeGrand is responsible for new sales and service activities throughout the Illinois, Indiana, Michigan, Ohio, and Kentucky markets. Mark began with ARI in 2002 as a district manager in the same region before being promoted. Mark's prior fleet industry experience includes regional vice president, US Fleet, Associates and GE Fleet. Mark is a member of NAFA and AFLA.


Jason Mantel
Senior Vice President, Automotive Group
Jason Mantel is senior vice president in the Automotive Group at Morpace, leading Diversified accounts. Under Jason’s leadership, the Diversified division is currently hosting MyDrivingPower, a syndicated online research community of alternative powertrain vehicle owners, who regularly discuss their views on the industry and current events; and expanding commercial vehicle insights by triangulating vehicle usage data with web inventory search and contextual survey data to create predictive analyses. As a RIVA-certified moderator, he's also an active member of Morpace’s qualitative initiatives, frequently leading discussions on current automotive topics from commercial vehicles, to EV, mobility, and complexity management.


Mike Nalepka
VideoProtects, LLC
Mike Nalepka is the CEO of VideoProtects, LLC a consulting and advocacy company focused on transportation video technologies. Mike has consulted and recommended technology solutions for hundreds of trucking companies of all types since 2004. He has been awarded U.S. patents with several more pending designed around video technologies and process improvement. Mike was the founding general manager for Video Intelligence Solutions and also the vice president of business development at PeopleNet, vice president of business development and region sales at TMW Systems, vice president of fleet imaging solutions at DriverTech, and national sales manager at McLeod Software.


Lloyd Palum
VP of Engineering
Vnomics Corp
Lloyd Palum leads a group of data and software engineers at Vnomics Corp focused on delivering advanced analytic solutions that enable fleets to improve driver and vehicle performance. Lloyd has more than 25 years of experience in both commercial and government system development and holds a Master of Science in Electrical Engineering (MSEE) from Boston University and a Bachelor of Science in Electrical Engineering (BSEE) from University of Rochester. He holds five patents in the field of software and wireless communications. Lloyd has published a number of technical articles and speaks frequently at industry conferences.


Jim Park
Equipment Editor, Heavy Duty Trucking
Bobit Business Media
Jim Park is the equipment editor at Heavy Duty Trucking. He brings 15 years editorial experience in the trucking trade media to his role at HDT, preceded by 20 years experience as a commercial driver and owner-operator. Jim still has a valid CDL and has written several research papers, and has earned over a dozen business journalism awards for his work in various trucking trade media magazines. His previous experience as a driver and owner-operator give him a deeper understanding of the in-service realities of the equipment he writes about, and a folksy writing style makes his work compelling and easy to read.


Steve Perkins
Fleet Sales Manager
Volvo Trucks
Steve has been in the transportation industry since 1998. He has held various positions in sales and marketing. He has most recently dedicated his career to power train and emission solutions for on-highway class 8 vehicles, and is currently the fleet sales manager for Volvo Trucks in the Central Region.


Vince Peschio
VP/Chief Technology Officer
Vince Peschio is the VP/Chief Technology Officer of QuikQ, a fuel transaction processing company bringing new technologies to the transportation industry. Vince has been involved in software development for more than 30 years. He has witnessed first-hand the evolution of computer technology from mainframes to personal computers and programming languages from assembler to 4GL languages. Before entering the trucking software industry, Vince spent his career in health care assisting a variety of medical based companies with their information system and software needs, including serving as the regional CIO for Community Health Systems (CHS) Virginia hospitals.


Michael Schmall
Vice President
Michael is heavily involved with commercial vehicle, light vehicles, consumer products and various business-to-business disciplines. Much of his attention is focused on pricing, product assessment, feature and brand analysis, new technology valuation, market segmentation and strategy development. Over the past few years, Michael’s expertise has turned toward commercial vehicle telematics, connectivity, autonomous trucks and prescriptive-oriented consulting. In addition, during his career, Michael has had responsibility for designing, executing and reporting on hundreds of studies, and has had the opportunity to moderate a large array of focus groups and individual interviews.


Rodney Shaffer
Director, National Accounts
Hino Trucks
Rodney Shaffer is the director, national accounts for Hino Motor Sales USA, Inc. DBA Hino Trucks. Rodney brings over 20 years of industry experience to the position including extensive retail and OEM sales and operational management experience. He and the Hino national account team implement a consultative approach to selling and servicing some of the largest medium duty national fleets in the country. His ultimate goal is to educate fleets on how to achieve the lowest cost per mile operating results by utilizing the many features and benefits the Hino product lines offer.


Josh Tippen
Director of Automated Facilities
Quick Fuel
Josh Tippin, director of automated facilities at Quick Fuel, has more than 15 years of progressively responsible experience in the retail fuel and fuel card industry. Josh has led these divisions through initiative turnaround and growth modes, strategic planning, and implementation of plans. With a strong knowledge of both retail fuel and fleet card sales, pricing and standalone point of sale systems, Josh has been responsible for multi-faceted projects that have driven results to a 45% increase in net income, while improving overall customer experience.


Kevin Walsh
Vice President of Marketing
Bsquare Corporation
As Vice President of Marketing at Bsquare Corporation, Kevin Walsh utilizes his extensive expertise in IoT innovation, software development and marketing to drive all aspects of their product and partner strategy, ensuring that their latest ground-breaking platform, DataV, meets the needs of customers across a diverse range of markets. With over a decade of experience in the IoT and software industry, Kevin has directed a number of key product launches for leading companies, participating in four successful initial public offerings, including Cyan, Calix , Accelerated Networks (purchased by Calix), and Xylan (Purchased by Alcatel Lucent). Prior to Bsquare, Kevin was vice president of marketing at Siaras.


Scott Webb
Founder/Data Scientist

The Results from Data Initiative LLC
As a 20-year industry veteran, executive and entrepreneur, Scott has always had a passion for applying his background in electrical engineering and quantitative analysis to solve some of the hardest problems in transportation. As data scientist at The Results from Data Initiative, Scott is focused on helping customers pick the right problems to solve, coming up with innovative ways to solve those problems and delivering solutions that generate extraordinary and exciting value for customers and their teams.


Chris Wolski
Managing Editor, Automotive Fleet and Fleet Financials
Bobit Business Media
Chris Wolski is the managing editor of Automotive Fleet and Fleet Financials. Among his regular features for Automotive Fleet is an every-other-month feature on how fleets are using telematics — ranging from technical issues, such as the implications of the phase out of 2G, to personnel issues, such as how gamification is modifying driving behavior. He has more than two decades of business-to-business, consumer, and media relations experience, and has primarily covered business and technology subjects.

Last updated: October 3, 2016


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2016 Keynote Speaker


Improving Vehicle Safety Through New Vehicle Technologies
Tuesday, October 18
8:00am - 8:50am
Schaumburg Ballroom East

Keynote Speaker: Tim Johnson, NHTSA Vehicle Research and Test Center